How I Make Money As A Social Media Influencer |  Making Money Online

How I Make Money As A Social Media Influencer | Making Money Online


– One of the questions
I get most frequently is how does He Spoke Style make money? Some people are just curious about how one makes money
doing something like this, and some of you are interested in maybe getting into this kind of work and want to know the possibilities of where money could
potentially come from. So I’m gonna cover all
of that in this video, but before I get into any specifics, I do want to put one thing out there. And that is that if you are thinking about getting into this kind of
work solely to make money, I think that is the
completely wrong reason to be doing something like this. So just about two years ago, I put out a video titled,
“How to be a style blogger.” Definitely recommend checking it out if you’re interested in getting
into this kind of thing. So I rewatched it before doing this video, and think that the advice two years later still holds up really well. Now in that video, I talk about the need for defining a reason for
wanting to do what you do. And one of the many reasons
that I list is to make money, so I don’t take any kind of stance on whether that’s good or bad. In fact, I think I say that no reason is more or less noble than the other. So two years later though, I’m gonna take a little
bit different look at it, come at it from a little
bit different perspective. To me, the opportunity to make money doing something like this is a benefit. It’s a benefit of all the work we put in. It’s a benefit of all of the
thought that we put into it. It’s a benefit that speaks to the fact that over the last seven years, we’ve created something that people have found lasting
value in that has a purpose and something that has
had a measurable impact on peoples’ lives. The coin of the realm in
this space is authenticity. And you cannot create a
community around something, and I’m talking about a dedicated lasting, and genuinely engaged community, if you’re only doing
something to make money. People will see right through that, they’ll see you for who you are. And it’s a charade that’s
honestly impossible to keep up for any length of time. So that’s my take on it as someone who’s being doing
this for quite a while, and who’s seen a lot of
things change over time. And the people who have
quote, unquote “survived” and are thriving are the ones who really do have something to say, have something to offer
and have something of value to contribute to the conversation. So little bit of a tangent,
little bit of a rant. And for me, a necessary prelude
to the topic of this video, which is how He Spoke Style makes money. So He Spoke Style has four
different revenue streams, brand partnerships, advertising, affiliate and the HSS Shop. And what I’m gonna do next is walk you through each
one and how it works. Brand partnerships. So brand partnerships are
where a specific brand, or a brand through
their agency reaches out to collaborate to produce content. It could be for a specific
campaign they have going on. It could be for general awareness. In every case though,
it is a way for a brand to get in front of an
audience that you have built and that is specific to you. Different brands look
for different things, and have different KPIs or
key performance indicators based on whatever their goal is. So some are looking for reach, some are looking for impressions, some want engagement,
some want conversion. Or it could be a combination
of all of those things. So the amount you can make
on a brand partnership depends on a few things. It depends on the budget the brand has to work with for marketing. It depends largely on the
size of your audience, and to some extent, a demonstrated history of producing impact and
results for brands in the past. So if a brand paid you X amount of dollars to do a project that was
focused on conversion, and you didn’t sell a
single unit for them, chances are that they’re not going to work with you in the future. The most important part
about partnering with a brand is to make sure that the
partnership makes sense for you, and that it makes sense for your brand. So it’s important that you
have a specific point of view, and a sense of what it
is that you stand for. We are very selective at He Spoke Style about the kinds of
brands that we work with. For example, over the last few years, we’ve had long-term
partnerships with some fantastic watch brands including A. Lange & Söhne, Vacheron Constantin and Jaeger-LeCoultre. Some watch brands though, let’s call them fashion watch brands, have reached out to partner with us, and we have always politely
passed on those opportunities because they don’t make sense for us. It’s not something that
I would personally use. It’s not the level of product
I’m comfortable promoting. And there’s been a lot of money we said no to in that space. But it’s more important
to only work with brands that we truly believe
in because once again, authenticity is the coin of the realm. How on earth could you
take someone seriously that in one sponsored post or video says IWC is the best watch brand ever and then in the very next
sponsored post or video says MVMT or Daniel Wellington, or NOVE is the best watch brand ever? That’s a rhetorical question. My point is that saying no to things may in the short term keep
you from making a few dollars, but to me, you will have much more success if you build something
around a set of values, and play a longer game in that sense. Brand partnerships are currently the largest single source of
income for He Spoke Style, which is why I spent so
much time talking about it. And also, they are the most
creatively satisfying way that we make money. Next, advertising. So He Spoke Style makes money through ads that you see on the website as well as ads that you see here on the YouTube channel. We don’t sell the space on the website directly to advertisers ourselves. We work with an ad management company that fills that inventory for us. And then with YouTube, we just enable the
videos for monetization, and Google takes care of the rest. I am not an expert in how
revenue is calculated. Though there is something
called CPM or cost per mille that is a metric that advertisers use. And then with YouTube, I believe it’s a combination
of number of views, as well as total watch time. So we make a decent amount on ads, not as much as we do
with brand partnerships, but it’s a really nice source of passive income that we have. And this is one of the
reasons that when I talk about building a business in this
space that I say it’s important to have a variety of options
in your portfolio out there. If you’re putting all of
your eggs in one basket, you’re potentially missing
out on a revenue stream that you wouldn’t otherwise have. That’s why although a
website isn’t super sexy to a brand partner at this point, most brands are interested
mostly in YouTube or Instagram. The fact that we built and
still maintain a website that a lot of people read
opens up this opportunity that we would completely miss
out on if we didn’t do that. Third way He Spoke Style makes money is through affiliate marketing. Affiliate marketing is
when you promote a product, or give a link to a
product and when someone buys that product or clicks on
the link and buys a product, you get a small commission on that sale. This can be done directly with a brand. For example, we work with
Dapper Woodworks this way, we work with Stubbs and Wootton this way. Or there are several services
that sort of centralize everything like rewardStyle, ShopStyle, so you’re not having to deal with each individual advertiser yourself. This is a smaller revenue
stream for He Spoke Style, but again like ads, it does create this sort of passive income that continues to build
on itself over time. It is more time consuming to
do to put the links together and search for everything, but I view it as a small way
that I’m able to get a little something back for the
effort that I put into it. Finally we have the He Spoke Style Shop. So we launched this
just over two years ago. And it was something that we wanted to do to create a world around
what we were doing and to be able to offer our readers, fans, followers and viewers direct
access to some of the things that we really loved and
that we really believed in. E-commerce is a really tough business with the small staff that we have here. It’s been basically impossible to scale up beyond where we have it now but again, it is a nice source of income
that we have coming in. Now there are some really exciting things that are going to be happening
in the shop very soon. We are going to be partnering
with Michael Andrews to offer an exclusive
made to measure service, and other things as well. It’s pretty awesome. It’s been years in the making, and we’re very excited for the potential that it presents to us to grow
and to scale our business. So that’s it, that’s how
He Spoke Style makes money. Brand partnerships, advertising,
affiliate marketing, and the He Spoke Style Shop. If you have questions, leave
them down in the comments. I’m happy to answer them. If you liked this video,
please give it a thumbs up. Let me know if you would like to see more of this type of video
focused on the business side of this whole thing. Don’t forget to subscribe to
the channel and hit the bell so you get notified every
time we release a new video. And until next, thanks for
watching and stay tailored. – [Staff] Money, money, money,
money, money (laughing). At this point nearly seven.

45 thoughts on “How I Make Money As A Social Media Influencer | Making Money Online

  1. Apologies for the re-upload everyone. And thank you to Mr. Ambrus for pointing out the fact that our export wasn’t full res! Enjoy.

  2. Without repeating myself too much, thank you for the insight and know that a lot of people do indeed appreciate you and your team's integrity and efforts!

  3. Hey Brian
    Thank you for the amazing content you make!
    Would love to see a video in the near future about colour combinations for this spring?
    Best regards
    Mikkel

  4. Thank you for not sponsoring and partnering up with these ridiculous fashion watch brands. Stick to REAL watch brands, people!

  5. I derive value from your insight into men's fashions. I am 60 and I find your information very useful . I'd like more of your views on that age group (even though I know you're not there yet), On behalf of all subscribers in my age bracket, Thank You! it's a great tool you have here and I look forward to each and every video! You the man !

  6. Hello Brian, thanks for the honesty. So I'm guessing that if all I'm looking for is a quick cash grab this is not the business for me right?

  7. Super video Brian, so honest and clear, the only thing you didn't comment on, was hard work this level of effort means you love what you do, well-done chap, wish I was a bit younger would have loved to have thought of the service you provide, so hats off 2 u

  8. Fabulous. I'm nowhere near being (or wanting to be) involved in any aspect of this business (fashion, YouTube, marketing, partnerships, etc. etc.) but love this insight! Thank you.

  9. Thank your for your honesty. I know some other blogs or channels who seem neutral, but they are not at all. 
    They just promote some brands for money.

  10. If you glance at the thumbnail of this video too quickly, the picture hanging in the background makes it look like Brian has a man bun.

  11. Brian, you're passionate about what you do and it shows every time on your videos. Making money is just a bonus. 😊 keep up the great work! Kudos to your team and Robin too!!!🏆

  12. I like this channel because you don't seem the same as the big guys do. (You know who I'm talking about). The only style Chanel's I co we on a regular basis are this one añd Carl Murawski. Both seem authentic and have about the opposite type of aesthetic.

  13. By you not compromising your belief's is what has made this such a great You Tube Channel. Already looking forward to the next video.

  14. Brian, thank you for the video and the information. It would be useful to know how and what started your journey in this arena.

  15. Thanks for your transparency. I only recently discovered your channel and content, and I've learned so much from you. I have a huge amount of respect for both you and your style – so thanks! I was wondering if you work outside of HSS in another profession, or do you devote your time exclusively to HSS? Thanks again!

  16. Thanks for sharing info about your revenue model that many would not share, considering it proprietary. I’m retired but still like to hear about business strategy in all industries, segments and business size.

  17. Interesting video, thanks.
    How many videos / months / or years would you estimate it took you to start making money from the channel?

  18. Brian, amazing video! This is why you have always been one of my favorites. I commend you for saying no to money from low quality fashion watch brands. Several of the YouTube "fashion experts" have opted to go the route of promoting garbage watches to their viewers while they themselves wear Rolexes and Pateks. Your transparency and principles on this front are truly refreshing. I will always be a fan and make sure to recommend your stuff to friends and family. Cheers.

  19. I discovered your channel a few months ago and have really been enjoying the content. I had no idea you know all the heavy hitters in the high horology game. Ben Clymer, Wei Koh, The Time Mechanic! 😎😎😎😎😎

  20. You are a class apart. Although in India there isn't much one can easily purchase such brands. However your videos are informative and genuine. Thanks

  21. This video is a real eye opener in terms of how side income can be made from a passion. It is also very comforting to see that you partner with brands who you align with and have real history and meaning behind. Truly amazing work, can't wait for more future videos! 😊

  22. Great video, appreciate the transparency and the willingness to not just promote whatever gets thrown your way. My fiancée is a local influencer and this all rings very true her experience.

  23. I absolutely respect and admire you limiting yourself to sponsorships you truly believe in…way too many "influencers" and Youtubers don't go by this principle to their own demis. People see right through it…preach it, Brian!

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